Dr Ugur
Bilge
Director
Ugur holds a PhD in Computer Science from University
College London. During his PhD, he worked at UCL as a Research Assistant/Fellow
on a number of research projects in the design and development of Programming
Environments, Graphical User Interfaces and Simulators specializing
in Neural Nets and Genetic Algorithms.
Later as a consultant, he
has designed and developed "intelligent" software tools for Finance,
Retail and Logistics, using combinations of Neural Nets, Genetic
Algorithms, Fuzzy Logic and Rule Based Systems.
Ugur worked for four years as a
consultant at the Innovation Centre, J. Sainsbury plc, where he designed and
developed state of the art systems for Forecasting, Optimisation,
Planning and Scheduling, Data Mining and Decision Support. He designed and
developed SimStore - a realistic simulation of a
supermarket, as an application of Complex Adaptive Systems (CAS).
Since then, he has been
involved in two Complexity projects. Firstly, he designed o and developed the
prototype simulator for the EPSRC funded Container World Project at
For more details see Ugur’s CV and Research and Consultancy page.
Professor John L. Casti
Advisor - Strategic Partner
John received his PhD in Mathematics at the
He has written numerous
articles and books on mathematical modeling including Alternate Realities:
Mathematical Models of Nature and Man (Wiley, 1989) and Reality Rules (Wiley,
New York 1992), a two-volume text on mathematical modeling. He is the editor of
the journals Applied Mathematics & Computation (
He has also written several
popular books on science: Paradigms Lost: Images of Man in the Mirror of
Science (Morrow, 1989), Searching for Certainty: What Scientists Can
Know About the Future (Morrow, 1991), Complexification
(HarperCollins, 1994), Five Golden Rules: Great Theories of 20th-Century
Mathematics---and Why They Matter (Wiley 1995), Would-Be Worlds (Wiley
1996), and The Cambridge Quintet by Little, Brown (UK) 1997 and by
Addison-Wesley (US) 1998. For further information see John Casti at
Santa Fe Institute.
Philippa Price
Director - Administrator
Pippa read English at Balliol College Oxford and then
trained and taught for several years in London Primary schools. She then specialised in teaching bilingual children and completed an
MA in Applied Linguistics in 1992. Her company book keeping and administration
skills are now used at SimWorld.